June 2023 - Branding Strategy Insider

The Resurgence Of Once Dormant Brands

June 29, 20235 min

Brands come and go, rising and falling with the tides of market trends and changing consumer preferences. However, there are instances when once-beloved and seemingly forgotten brands make a triumphant return to the spotlight. Through strategic planning, innovative marketing, and a deep understanding of their target audience, these once-dormant brands have managed to resurrect themselves and reclaim their position in the market. Today on Branding Strategy Insider, we explore some notable examples of brands that...

by Joel Bines

Branding & Retail

How Brand Communities Power Competitive Advantage

June 28, 20238 min

Unless you happen to be a Goth, love punk music, or are into cult-movie merchandise, you probably haven’t heard of the US mall-based retail chain Hot Topic. The stores are aimed at teens and young adults who see themselves as “counterculture,” selling them everything from licensed band T-shirts and skinny jeans to Funko Pop vinyl action figures and other fringe collectibles. Whatever the counterculture kids are into these days, Hot Topic is where they go...

by Derrick Daye

Brand Management

Building A Business-Brand Within A Circular Economy

June 27, 20233 min

As businesses increasingly recognize the urgent need for sustainable practices, building a brand within a circular economy has become a key priority. The circular economy framework promotes resource efficiency, waste reduction, and the continual use of materials through closed-loop systems. Today on Branding Strategy Insider, we explore inspiring examples of companies that have successfully integrated circular economy principles into their brand and business strategies. One notable example is CHEP, a global supply chain solutions provider....

by Larry Light

Brand Management

Building Brands Beyond Packaged Goods

June 26, 20236 min

Branding is not just about advertising, although many marketers view branding as such. Branding is not just about message management or device management or digital management. Branding is about promising to profitably deliver an expected relevant, differentiated, trustworthy experience to a specific audience.

by Steve Wunker

Brand Innovation

Developing A Customer-Oriented Strategy With Jobs To Be Done

June 22, 20235 min

Leading a start-up is all-consuming. Company leadership is doing everything at once, never has enough time, and is making quick decisions that can make or break their personal wealth. It’s not surprising that keeping the company paperwork tidy is not a priority.

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