Brand Messaging Needs A Consumer Perspective
June 29, 20182 min
Think of a song. A simple, well known tune.
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June 2018 - Branding Strategy Insider
The Brand Architecture No One Talks About
June 27, 20184 min
Brand architecture is the structure given to the brands which are owned by one organization or business.
Creating Brand Categories For Growth
June 26, 20183 min
Market disruptions happen when a brand refuses to play by the category rules.
10 Reasons For Corporate Rebranding
June 25, 20185 min
Sooner or later the time comes when brand change is necessary.