How Early Adopters Impact Brand Success
June 22, 20184 min
Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.
NEW THINKING
Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.
Just recently, Canada became the second country in the world to legalize marijuana.
Let’s hear it for our Fathers. All of them – from our our father who art in heaven, our fathers who save lives in emergency rooms, to our fathers who program in A.I. and our fathers who market in business.
Adidas and IKEA recently announced they were joining forces in a slightly surprising brand partnership.
It is important to reflect on the role of brands during mergers and acquisitions and to consider the opportunities they provide.