Every Merger And Acquisition Needs A Brand Story
June 15, 20184 min
Brands truly get what they deserve.
NEW THINKING
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June 2018 - Page 3 of 4 - Branding Strategy Insider
A New Era Of Creativity For B2B Brands?
June 14, 20184 min
A few days ago on Branding Strategy Insider, we explored the concept of brand meta-story, the master narrative driving the most effective business stories. For B2B brands, that story is most simply expressed as the question, “want to win?”
How Self-Image And Perceived Risk Impacts Brands
June 13, 20184 min
Members of every culture adorn their bodies with artifacts like clothing and jewelry, and change these out to suit their moods or social demands.
The New Drivers Of Consumer Decision-Making
June 12, 20183 min
Today’s consumer no longer makes most decisions in a systematic, linear way.
Brands Must Stay True To Their Meta-Story
June 11, 20183 min
Brands have grown keenly aware of the importance of building a strong narrative.