Branding Trivia
May 31, 20071 min
How will you do in our end-of-month branding trivia exercise?
NEW THINKING
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May 2007 - Branding Strategy Insider
Understanding The Funnel
May 30, 20073 min
I’ve been talking about the importance of funnels for brands for almost ten years, but realized I hadn’t written about this… so here goes.
Building Winning Brands – 13 Of 16
May 29, 20073 min
The thirteenth most important thing to know about building winning brands is that brands are personifications of organizations, products, services and experiences. In this way, they are the primary sources of relationships with customers, promises to customers and customer loyalty. Let me tell you a story that illustrates the point.
Naming: Of Renamed Brands And Previous Names
May 28, 20072 min
Linking a renamed brand to its previous name: should you or shouldn’t you?
Branding Snapshot – May 27
May 27, 20071 min
This last full week of May was as fruitful as ever around the blogosphere. Here on Branding Strategy Insider the week was influenced by these thoughts…