This article suggests a recent strategy by Samsung to go down the same competitive route as others before them in their battle with Apple. Hoping to out-do them and to build a reputation and loyalty for themselves that replicates the following that Apple has.
No matter how successful your brand is now, it will probably die. That’s the forecast from Jim Collins in this insightful article about life and death on the Fortune 500. In it he points out that over 2000 companies have appeared on the list since its inception in 1955. But of the 500 that appeared on that first list, only 71 are still going at the time he is writing (2008). That’s an 86% disappearance...
Challenges are the issues that everyone recognizes: those insatiable requirements that will eat up every minute of your attention and still not be fully resolved. Take customer expectations.
Why do some companies maintain multiple brands within the same category even though it is more expensive to do so?
Business leaders generally underestimate the power of customer experience.
