Brand Quote
October 31, 20061 min
Our latest Brand Quote...
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October 2006 - Branding Strategy Insider
Overcoming Common Brand Problems – 8
October 30, 20061 min
Did you happen to read about Union Products closing its doors months shy of its 50th anniversary? The fate of the company known for starting the 'pink flamingo lawn ornament craze' in the 50's is a recent example of what can happen as a result of Common Brand Problem Number 8...
Exploring Radical Brand Makeovers
October 30, 20062 min
Conventional brand repositioning wisdom is to alter the brand’s position incrementally from the established position, playing off of current assumptions about the brand.
Exploring Ideation And Creative Problem Solving
October 24, 20063 min
The mostly highly admired brands are usually unique, original, fresh, and leading edge. In fact, many have invented or reinvented entire categories. To be that kind of a brand, an organization must be highly innovative...
Overcoming Common Brand Problems – 7
October 22, 20061 min
Welcome to Common Brand Problem Number 7: Defining your brand too narrowly, especially as a product category (for instance, “greeting cards” versus “caring shared”)