Coca-Cola used to focus its strategy on the three A’s: availability, acceptability, and affordability. While these provided for tremendous growth, they also led to lowered entry barriers. Today, Coca-Cola’s mantra is the three P’s: preference, pervasive penetration, and price-related value.
What if Wal*Mart's strategy was to partner with the community?
Keeping it 'Real'. In branding that can be defined as the art of making promises you can really keep. Saying what you mean and doing what you say. It's no secret that the strongest brands...
We have been looking at The 40 Most Common Brand Problems - and how to overcome them. Some are harder than others...
Lessons learned from building Dewar’s World of Whisky in Aberfeldy, Scotland...
