Not to beat this Cracker Barrel fiasco into the ground anymore, but there is a problem when brand marketers use age as a definer of relevant values. When Cracker Barrel and its crack consultants decided that modernizing the Cracker Barrel brand meant jettisoning the totems of Cracker Barrel’s provenance, those involved made a mistake. It is possible to be old and new at the same time.
Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the top ranks. Review the list of the top ten business school brands and aside from prestige and location, what is it that relevantly differentiates these business schools? Not every business school, even the top-ranking schools, has relevantly differentiated their brand purpose, brand promise, and brand values. Brands of business schools need proper brand management as...
Hain Celestial Group, the natural foods and organic personal care enterprise, just reported less than stellar results. This is not the first financial quarter that disappointed management, investors and Wall Street. There have been performance issues since 2016. This is a shame.
Chaos is a recurring condition of civilization. Whether caused by an outside force or the enemy within, chaos can put people and organizations into response mode and, worse, lead to disorientation within the organization. The good news is that strategy is born of chaos.
Why do some brands spark passionate debates while others are quickly forgotten? The answer lies not in what they embrace, but in what they boldly reject.
