Simplicity gets a bad rap. Too often, it’s taken to mean obvious or basic. In part, it’s because so often the ideas we remember, the art that moves us, and the products we rely on are so well-crafted we think they must have come easily.
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Benjamin Hill, Author at Branding Strategy Insider
Higher education marketing and communication seems harder than ever. Generational disinvestment, demographic headwinds, political dynamics, and never-ending angst over cost and affordability can make for a distressing picture.