Did You Know? – September 15th
September 15, 20071 min
• There is a direct correlation between advertising spending, brand awareness, and market share (given that the brand’s distribution is equal to that of other brands in the category and consumers like the brand’s point of difference). In fact, James Gregory and the Corporate Branding Partnership (and others) have linked advertising spending with increases in sales, earnings, market share, and stock price. • A brand’s perceived quality increases with increases in advertising impressions,...
