Defining The Target Customer
September 20, 20071 min
Organizations exist for one purpose – to meet human needs.
NEW THINKING
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September 2007 - Page 3 of 6 - Branding Strategy Insider
Raising CEO Longevity
September 19, 20074 min
In my youth, CEOs hung around till they retired. Today, the tenure of CEOs continues to drop to a point where their longevity is less than an NFL coach. Show me a company or even a country in trouble, and I’ll show you a CEO who is about to be fired.
Branding: Judgement Vs. Luck
September 18, 20073 min
In 1968, 3M research scientist Dr Spencer Silver was attempting to improve the adhesives 3M uses on many of its tapes. By complete accident he managed to create a robust adhesive that could stick temporarily to any surface and then be removed and reapplied continually. Baffled but enthused, Dr Silver spent the next five years presenting his discovery to fellow 3M scientists.
The Language Of Branding: ‘Brand’
September 17, 20072 min
It is important to establish a common brand management vocabulary in your organization.
Great Moments In Brand Identity: The Nike Swoosh
September 16, 20071 min
The famed Nike “Swoosh” is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University.