Overcoming Common Brand Problems – 38
September 25, 20071 min
A list of brand management’s 40 most common brand problems would not be complete without…
NEW THINKING
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September 2007 - Page 2 of 6 - Branding Strategy Insider
The Brand Identity Delusion
September 24, 20074 min
Have you ever heard, or been asked, this question? “If your organization, or brand, were a car, what make or model would it be and why?” No? You’re lucky. I’ve heard it a lot. In fact, too many times to count, and not once have I come across the perspective inherent in this response: “My brand would be a customizable, decked out limousine. One in which I can give my customers the rides of their...
The Language Of Branding: ‘Brand Positioning’
September 23, 20071 min
The way the brand is perceived within a given competitive set in the consumer’s mind can be defined as Brand Positioning.
The Creativity Trap
September 22, 20074 min
At present, the advertising industry is in some disarray. People are questioning the viability of traditional advertising. As I’ve written about, many new forms of marketing tools are being cooked up daily, most of which revolve around the digital world in which we live.
BrandQuote – September 21
September 21, 20071 min
“Within every brand is a product, but not every product is a brand.” – David Ogilvy The Blake Project Can Help You Build A Bigger Competitive Future In The Strategic Brand Storytelling Workshop Join 20,000 Marketers Who Have Taken A Transformative Journey To A Bigger Future In Mark Ritson’s Mini MBAs In Marketing And Brand Management Courses. Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research,...