Make life easy. Keep it simple. Be convenient. These are benefits that will never go out of date. The proliferation of product and service options, and the diffusion of accelerating technologies have made decision-making more difficult than ever.
For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a thing or two in my time. However, there is one thing which I seem to learn but then need to relearn again and again, and that is the need for and the role of transparency.
Management consulting is an industry built on facts. A “fact-based decision” (a phrase that returns 774,000,000 Google results) requires legions of analysts to gather and crunch data, and it so happens that consulting firms supply precisely such people. Facts appear to de-politicize decisions, imposing objectivity and facilitating difficult choices. Who but an imbecile could be against reaching for data?
You must move forcefully to put deep purpose into practice if you are to reap its benefits. Here are seven suggestions to help you translate a deep purpose mindset into leadership action.
Customer satisfaction is all the rage. There are dozens of books on the topic and whole consulting practices devoted to helping firms find ways to improve customer satisfaction. Academic journals are filled with papers that seek to carefully parse the determinants of satisfaction and define its antecedents and consequences. Companies appoint people to positions with titles such as chief satisfaction officer and director of customer delight. There are few concepts in business that are as...
