NEW THINKING

April 29, 2026Healthy Brands Begin With Strategic Integrity

April 28, 2026Nike’s Turnaround Depends On Segmenting By Need, Not Category

April 23, 2026When Growth Becomes A Brand Liability

April 22, 2026Marketing Rarely Fails On Its Own

April 21, 2026When Brands Market To Algorithms, Not People

Home2022

May 2022 - Page 3 of 3 - Branding Strategy Insider

by Allen Adamson

Brand Management

The Leadership Skill Critical To Brand Relevance

May 3, 20227 min

The greatest challenge organizations face today is how to stay competitive and categorically relevant given the accelerating pace of change. It’s not change that’s new. It’s the velocity of that change that is new.

by Larry Light

Brand Strategy

The Strategy Behind Barnes & Noble’s Brand Revitalization

May 2, 20226 min

Recently, The New York Times ran a lengthy story about the revitalization of Barnes & Noble, the last book megastore on the American retail landscape. Although some still question the future of the brand, there is no question that Barnes & Noble has come back from the brink.

Newer Posts

Connect With Us