How Brands Can Minimize Discounts
April 23, 20184 min
Thousands of businesses ‘accidentally’ give customers more discount than the profit they make on certain individual products or services.
NEW THINKING
Thousands of businesses ‘accidentally’ give customers more discount than the profit they make on certain individual products or services.
The era of pervasive communication challenges traditional strategies, models and best practices.
“Post-truth doesn’t mean the end of the truth.
A world of abundance for consumers is a world of rivals for brands.
Most marketers and business leaders generally agree that brand can be a key asset, helping facilitate demand, encourage growth, ensure consistency of users and create advantage.