Meaning Powers A New Era Of Brand Strategy
April 16, 20184 min
We live in a world where the symbol has become the new product.
NEW THINKING
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April 2018 - Page 3 of 4 - Branding Strategy Insider
Building Brands For The Women Over 50 Market
April 12, 20184 min
A few years back JWT Intelligence published an interesting report called The Elastic Generation to describe a misunderstood group of Brits in their 50s and 60s that were not getting enough attention from brands.
How To Map Your Customer’s Journey
April 11, 20188 min
To identify the opportunities for growth along the customer lifecycle, it is first important to understand the customer’s experience engaging with the company and its product or service.
How Business Capabilities Can Differentiate Brands
April 10, 20184 min
In her book The End of Competitive Advantage, Rita Gunther McGrath argues that any individual advantage in the marketplace today is likely to be fleeting, and that companies therefore need to be constantly investing in their next-generation business model and new capabilities that will differentiate it.
How To Align Brands With The Codes Of Culture
April 9, 20184 min
Surprisingly, many global brands continue to stumble due to profound insensitivity to the cultural context.