Bill Bernbach On Creativity And Success
March 8, 20091 min
Throughout his storied career Bill Bernbach lived by this rigorous approach to creative strategy.
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March 2009 - Page 5 of 6 - Branding Strategy Insider
In Branding, Minority Rules
March 7, 20092 min
Matthew Norman, food critic of The Sunday Telegraph, nodded politely to the waiting staff as he entered Shepherd’s Restaurant.
Great Moments In Copywriting: Rubicam & Squibb
March 6, 20091 min
In 1921, Squibb had never advertised to the public, but wanted to advertise certain “household” drug products which are on most bathroom shelves.
The Greatest Brand Builder
March 5, 20093 min
Some years ago a British real-estate chain decided to implement a reverse formula when selling houses and apartments.
U.S. Market Launch Leaves No Room For Error
March 4, 20094 min
When Tesco entered the US 18 months ago with Fresh & Easy, most marketers had a Natalie Imbruglia moment.