The Fall Of The Focus Group?
March 3, 20093 min
Focus groups, the beloved method of many British and American marketers, are under attack in the US. An article in New York Magazine drew up a long list of focus groups run in Manhattan.
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March 2009 - Page 6 of 6 - Branding Strategy Insider
David Ogilvy On ‘A Good Advertisement’
March 2, 20091 min
“What is a good advertisement? There are three schools of thought.
BrandQuote – March 1
March 1, 20091 min
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination." - David Ogilvy Sponsored By: Brand Aid