Seems I’ve spent a lot of time in the interviewee chair over the years. Going through my desk I came across a discussion I had with Tom H. C. Anderson. You’ll see his questions in bold. Our talk began with what is central to any strategy or research effort…
“Unbelievably bad taste.” “An alarming level of stupidity.” “How much encouragement does the pedophile community need?”
A study has shown that viewers enjoy TV shows more with advertising breaks, but it’s no cause for celebration.
Semiotics is the study of signs and as we are all directly involved in the business of creating and communicating signs, a semiotic analysis can shed light on the troubling experience I had earlier in my career while walking through Waterloo station.
PR is the most under-used and under-rated communication tool.
