It was quite the Thursday on Wall Street. A weak president, under-regulated credit markets, and investor greed finally began to take their full toll on share prices, and after years of unprecedented growth, the markets fell by more than 6% in a single day.
As I look back, the news that Sony would axe 20,000 employees as part of a three-year restructuring plan came as no surprise.
“Everyone from Australia is stupid.” It’s a glaring statement and it’s wrong. It is incorrect because it assumes that everyone in Australia is stupid. It makes a further assumption: that everyone in Australia is exactly the same. Obviously nobody, in their right mind, would ever utter or accept such a statement.
The financial community has always had an interest in anything that is undervalued, ostensibly because there is no faster way to make money than by buying an undervalued entity and then selling it on at its true value.
When evaluating the potential effectiveness of different print campaign ideas, I use the following as a guide:
