Time For An Almighty Rebrand
October 21, 20083 min
I found myself in a rather unusual position last weekend – on a pew in a church in Glasgow.
NEW THINKING
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October 2008 - Page 3 of 6 - Branding Strategy Insider
Rebuilding Brand America
October 20, 20083 min
Just as businesses rely on their brand recognition and public perception to help improve commercial success, a country’s reputation and global image is a reflection of the strength of its “brand.”
12 Causes Of Bad Brand Advertising
October 19, 20082 min
The following will likely result in bad brand advertising:
Beware Of CEO Brand Damage
October 18, 20082 min
Not long ago I read a splendid article on the use of employees in field marketing, which concluded that employees were an excellent way to communicate brand values.
Successful Advertising Approaches
October 17, 20083 min
Today’s topic – the many keys to successful advertising based on research for my book Brand Aid.