The 9 Characteristics Of A Strong Brand
October 26, 20081 min
A strong brand is defined and characterized by the following 9 dimensions:
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October 2008 - Page 2 of 6 - Branding Strategy Insider
Brand Archaeology: The Power In Your Past
October 25, 20083 min
Whenever I flick through my old vacation pictures, I tend to recall past holidays as being much better than they sometimes were. The break I had in Bermuda that was packed with disasters; or the holiday in Cebu where nothing seemed to go right…I remember them all as being perfectly pleasant. It’s amazing how ten years or so can affect your perceptions.
Scent Marketing Success: Step 4 Of 10
October 24, 20082 min
Continuing our series on scent marketing we come to number 4 – understanding the rules and regulations of scent marketing.
James Bond Brand Shaken By Product Placement
October 23, 20083 min
That wonderful biennial branding event known as a Bond movie is upon us again, and we will have to endure a cavalcade of mundane brands engaged in a series of inappropriate product placements, demeaning the film.
Overcoming Common Brand Problems – 40
October 22, 20082 min
As we round out our list of the 40 Most Common Brand Problems we see one that the human resources department is called on to avoid…