Marketers: Bastards Of The Business World
October 10, 20083 min
Four friends go out for dinner. One is an accountant, one is an engineer, one a financial analyst in the City, and one is a marketer.
NEW THINKING
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October 2008 - Page 5 of 6 - Branding Strategy Insider
Preparing For The Brand Power Shift
October 9, 20084 min
No longer is the brand manual the holy grail for marketers.
Specifying Your Marketing Objective
October 8, 20081 min
A key step in advertising development is specifying the marketing objective for the advertising.
American Brand Dominance: In Jeopardy?
October 7, 20082 min
The 90s were a golden era for both brands and the US. For US citizens, it was the Clinton era and the greatest decade in a golden century of unparalleled fiscal growth.
Consumers Now Favoring Original Product Sources
October 6, 20082 min
We live, as we are continually reminded, in a consumer culture. This means we derive meanings, the answers to the questions that life poses us, from the products and services we consume.