Advertising Rules Of Thumb
October 5, 20084 min
There are several important rules of thumb in advertising.
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October 2008 - Page 6 of 6 - Branding Strategy Insider
The Free Market’s Colorful Evolution
October 4, 20083 min
Free markets tend to evolve and mutate in quite remarkable ways. The more marketers attempt to restrict distribution, the more markets develop alternative channels.
Brand Terrorists Illuminate The Realities Of Advertising
October 3, 20082 min
I was rushing out of Bond Street Tube station in London last week when an ad for Iceland Air literally stopped me in my tracks.
Marketing: Too Many Are Failing The Practical
October 2, 20083 min
I was once hired by a multi-national to spend two days training their senior managers in marketing. The client had a reputation for having outstanding employees and the biographies of the course participants were very impressive. While none of the group had any direct experience in marketing, their seniority and qualifications were excellent.
Employee Alignment: A Brand Positioning Mandate
October 1, 20082 min
It will hardly be big news for readers of Branding Strategy Insider, but we now live in the era of the brand. Most marketers are fully aware that the ultimate factor that will determine their personal career progression and the general health of their organizations will be their ability to build and protect their brands.