"The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be." – William Feather Sponsored By: Brand Aid
How are business to business organizations distributing their marketing budgets?
If you really want to work at the frontier of branding, it would be a mistake to focus on communications, measurement or even brand strategy.
Penguin and Match.com’s dating site for book-lovers is a marketer’s dream…
All customers are not created equal. A good marketer worries just as much about avoiding ‘bad’ customers as attracting the ‘good’ ones.
