Brand Naming: Focus On The Practical
September 2, 20084 min
Just when the bold days of silly brand naming appeared to be over, along comes another act of marketing madness.
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September 2008 - Page 6 of 6 - Branding Strategy Insider
Event Sponsorships: Forgetting The ROI?
September 1, 20084 min
It all started with a flash of American superiority and a bruised royal ego. In 1851, a yacht owned by the New York Yacht Club easily beat 15 of the fastest British yachts in a race around the Isle of Wight. Surprised at the result, Queen Victoria was reported to have asked who had come second and was politely informed: ‘There is no second, your Majesty.’ The America’s Cup had begun.