Brand Consultant Search
November 5, 20071 min
At The Blake Project we are fortunate to work with a wide range of high caliber clients and brands and consultants through our network.
NEW THINKING
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November 2007 - Page 6 of 6 - Branding Strategy Insider
Extreme Makeover: Brand America
November 4, 20074 min
In today’s hyper-competitive world, countries are becoming important brands in terms of tourism and business, and it doesn’t take too many trips out in the world to sense that Brand America is in trouble.
BrandQuote – November 3
November 3, 20071 min
"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand." – Kerry Light, Brand Strategist Sponsored By: Brand Aid
Brand Marketing Integration Mechanisms
November 2, 20073 min
When integrating your brand marketing efforts, here are some mechanisms you may find useful:
Advertising: Circa 1759
November 1, 20075 min
This is probably the oldest article ever written about advertising as we know it today. It has been quoted often, but rarely read as a whole. Samuel Johnson published it in issue 40 of his magazine The Idler, on January 20, 1759. It’s an interesting and amusing satire – and, in many ways, relevant today.