In 1961, Keep America Beautiful partnered with the Ad Council to create a campaign dramatizing how litter and other forms of pollution were hurting the environment, and that every individual has the responsibility to help protect it. The goal of the campaign was to help fight the negative attitudes and behaviors that lead to pollution.
I am tired of hearing some business people say that there is no way to correlate business results with marketing expenditures, implying that marketing is an expense with no corresponding return.
This is a post about a very powerful marketing strategy that has fallen into disuse.
Few categories can match the explosive growth of bottled water.
If you are in the process of building your brand globally, especially if your brand is in its infancy in some regions or countries, here is something else to watch out for with brand extensions.
