"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand."
– Kerry Light, Brand Strategist
Sponsored By: Brand Aid
NEW THINKING
"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand."
– Kerry Light, Brand Strategist
Sponsored By: Brand Aid
2 comments
Ryan Gerardi
November 4, 2007 at 4:28 pm
Great quote. Any issue with using this on our site?
Derrick Daye
November 4, 2007 at 5:42 pm
Ryan,
Happy to share –
Derrick
Comments are closed.