2.5 Exabytes of data are produced everyday by internet users. That’s equivalent to 250,000 Libraries of Congress. With so many posts, pictures, reviews and videos at our disposal, we tend to think we already know everything we need to about our customers.
Netflix, Hulu, Amazon and other video-on-demand services have long been a rallying cry for the “TV is dead” camp. And while TV is a long way from being dead, new data from the Pivotal Research Group suggests it’s changing in ways we can no longer ignore:
We’re all too familiar with the old Wanamaker adage: ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. It no longer has to be that way.
Several weeks ago on Branding Strategy Insider, we discussed an emerging trend called frictionless retail.
In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminate the city’s rats but he lacked the necessary staff. After puzzling over his conundrum he had a brainwave: a bounty for every rat’s tail handed in.
