Brands Are Built By Listening
September 6, 20173 min
Sometimes inspiration for brand strategy comes from unlikely places.
NEW THINKING
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Research - Page 24 of 55 - Branding Strategy Insider
The most successful brand research studies the habits of people who use your competitors and point to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.
Building Brands On Consumer Tasks
August 16, 201711 min
In the mid to late 2000s, online retailers were driving down prices on consumer electronics. As competition increased and margins thinned, Circuit City tried a number of tactics to weather the storm.
Brand Insights From The Deepest Level Of The Mind
August 15, 201715 min
In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the nonconscious level of the mind is tremendously important in determining how people think, feel and behave.
In Brand Research Context Is King
July 5, 201710 min
With all the talk about self-driving cars and connected-home innovations, it would be easy to forget that Google began as just a search engine—and a simple search engine at that.
Opportunities Emerge For Deeper Brand Insights
June 30, 20174 min
Recently I walked away from an inspiring consumer insights summit in Madison, Wisconsin with three important takeaways for brand insights professionals.