How Can Brands Compete With Amazon?
February 12, 20187 min
How to compete against Amazon is a key strategic question at the moment. Rightfully so as more and more brands are forced to contend with its seemingly iron-clad business.
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Research - Page 23 of 55 - Branding Strategy Insider
The most successful brand research studies the habits of people who use your competitors and point to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.
Biases Determine The Depth Of Customer Insight
January 9, 20185 min
Understanding the intangibles that govern the strength of your brand’s relationship with consumers enables you to continually refocus and optimize product and service offerings, brand value and experience ultimately improving consumer relationships.
A Framework For Building Admired Brands
November 22, 20173 min
Achieving brand admiration requires keeping the company’s end game— creating brand equity— in mind.
How Emotion Drives Brand Choices And Decisions
November 14, 20176 min
We now know more about how the human brain processes information and triggers our behaviors than ever before.
FEAR: The Ultimate Brand Builder?
October 30, 20177 min
Plenty of companies have built their brands on promises based on addressing fears – the needs for protection, for reassurance, for status, for achievement, recognition and so on – in a world where so many of those things are portrayed as being at risk.