25 Marketing Articles For A Changing World
December 27, 20167 min
What will the new year bring brands? From our perspective of the marketing world, at least 365 opportunities.
NEW THINKING
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Research - Page 26 of 55 - Branding Strategy Insider
The most successful brand research studies the habits of people who use your competitors and point to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.
Three Ways To Measure Brand Relevance
December 21, 20164 min
Brands don’t compete against one another, they compete against irrelevance.
Brand Marketing’s New Normal
November 9, 20165 min
Marketers are no longer in the advertising business; we are in the relationship business.
Why Should Brands Measure Emotions?
August 5, 20162 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Ellen, a Director of Marketing from Denver, Colorado who has this question about measuring emotional connections.
How Brand Equity Measurement Builds Brands
July 15, 20164 min
What is brand equity measurement and how can it be a driving force in building your brand? Let me begin by saying that marketing professionals still have different definitions of brand equity and therefore brand equity measurement.