It’s advisable to adopt a holistic approach when measuring brand experiences. This entails obtaining employee, brand and financial metrics before, during and after your brand experiences have been built.
Research by many organizations has established that intangible assets now account for more than 80% of the value of major corporations. Among the largest and most important of these assets are brands.
Recently I stressed the importance of looking outside your organization to bring in bold ideas and help you peel off any institutional blinders you may have acquired. Those aren’t the only reasons to keep an eye on the outside world, though.
Too little time is spent thinking about how customers will decide whether a new product or service is a success.
The combination of Big Data collection and the algorithmic power of AI to learn is having a dramatic impact on the world of marketing and advertising.
