Brand Valuation - Branding Strategy Insider

Brand valuation is the process of estimating the total financial value of a brand.
Incentivizing Brand Building

There is no debate about the value of brands and other intangible assets. Brands are generally thought to account for more than one-third of the value of businesses listed on the Standard and Poor’s 500 Index. Contrary to some reports, brand value can be measured in economic terms, and the economic value of brands continues to increase over time. Statista reports that the value of the world’s one hundred most valuable brands increased from five...

Connect With Us