Fortune Favors The Brands With The Right Data
May 21, 20193 min
Over at AdForum.com Jacques Van Niekerk, Wunderman Data’s CEO, shares his perspective on why agencies are merging with data companies.
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Research - Page 19 of 55 - Branding Strategy Insider
The most successful brand research studies the habits of people who use your competitors and point to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.
The Optimal B2B Content Strategy Framework
April 30, 20193 min
It’s surprising that, despite the data proving that marketers who have a documented content strategy execute more effective content marketing, as many as 63% of businesses still don’t have one!
Applying The STEEP Analysis Model To Marketing
April 29, 20192 min
A great way to gain perspective on the market is to conduct a STEEP analysis (also known as PEST and several other variations).
Brands Also Have A Hierarchy Of Needs
April 24, 20192 min
When he was trying to understand human nature, The psychologist Abraham Maslow came up with his famed hierarchy of needs.