Last month, we established that consumers do not care about (most) brands. Consumers are on a quest to find meaning and brands that succeed are the ones that help them fulfill this quest.
Surveys are perhaps the most popular data collection tool available to marketers.
Does Marketing serve existing consumer needs, or does it create them?
Asking consumers what they want is so passé.
You’re either pregnant or you’re not. And the market for pregnancy testing kits would appear to be similarly dichotomous: you either need a pregnancy test kit, or you don’t.
