Segmentation Reveals Marketing’s Easiest Targets
February 6, 20193 min
Done well, market segmentation can do so much.
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Research - Page 21 of 55 - Branding Strategy Insider
The most successful brand research studies the habits of people who use your competitors and point to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.
How Segmentation Drives Brands
February 1, 20193 min
At the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free market tick.
Three Ways AI Will Make Us Better Marketers
October 12, 20183 min
Marketers in both the US and UK report that their digital marketing spend has grown in the past couple of years. You can see that pronounced increase in social media, email, web content, and more online advertising efforts.
Converting False Customer Claims To Brand Insight
August 20, 20184 min
David Ogilvy famously said, “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” This skepticism towards claimed data is shared by most social psychologists.
Synching The Customer Journey With Brand Value
August 10, 20184 min
The battle for consumers’ hearts, minds and wallets won’t be won in R&D labs.