Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Aaron, a Chief Marketing Officer in Chicago, Illinois who asks this question about measuring brand equity for B2B brands.
Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from David, a CEO in Atlanta, Georgia who has this question about extending brand relevance and distinctiveness.
The following will systematically assist you in building connected customer relationships. There are three parts.
Brands are inarguably among the largest assets a company owns, but they are difficult to value accurately.
The modern Mini Cooper—offered in a variety of eye-popping colors—burst onto the scene in 2001 as a chic version of an old British classic. It quickly became a fixture in trendy urban neighborhoods around the globe. Today, nearly twenty years later, the car still hasn’t lost its freshness: demand for Minis has remained robust with annual sales increasing at a steady pace of 5.2% per year.
