Sometimes, I find entrepreneurs are more interested in corporate culture than branding, until I tell them it’s the same.
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Thomas Gad, Author at Branding Strategy Insider - Page 3 of 5
There are four factors that create a sustainable, extraordinary, successful customer experience in any kind of businesses.
We all know the feeling of waiting for something exciting to happen. It’s a feeling that can consume your thoughts and fill your mind.
“Money and wealth are two different concepts. If you have money, but have not turned this money into an experience to elevate your own or other people’s level of happiness, then you may very well only possess a lot of symbols and a mountain of very colourful pieces of paper.” ~ Jack Ma, Founder and Chief Executive of Alibaba
Ever since Clayton Christensen wrote his book The Innovator’s Dilemma in 1997, it has been accepted as a fact that companies will fail if they don’t disrupt themselves first.