As Nassim Nicholas Taleb told us in his book The Black Swan humans have a tendency to find simplistic explanations for highly improbable, rare and unpredictable events.
NEW THINKING
As Nassim Nicholas Taleb told us in his book The Black Swan humans have a tendency to find simplistic explanations for highly improbable, rare and unpredictable events.
This is a short summary of the hands-on actions you can take to maximize your management of perception in people’s minds.
Until a few years ago, my answer to the common question on how business strategy and branding strategy are related was that the business strategy comes first, because that is a ‘long term plan of action designed to achieve a particular goal or set of goals or objectives’.
The word ‘branding’ no longer properly describes what practitioners of branding mean today. Nor does it describe what they want the word to stand for.
When we think of happiness, and what generates it, we often look at the event that brought happiness in isolation.