If you listen to Mark Zuckerberg, he simply created an innovative piece of tech that enabled the world to “connect”. Well, that wasn’t particularly novel in 2005. We had Myspace, Friends Reunited and Bebo for that. Hell, you could message your friends in real time on Instant Messenger, long before Facebook Messenger launched in 2011.
We live in a world of the frame. Especially with over half the world’s countries coming out of a multi-month lockdown, our experiences are limited, contained within the frame. We don’t read about them, we only see them. The thing about the frame is, viewers only see what’s inside the frame. There’s no way of knowing what’s outside the frame, what came before or why the frame is composed the way it is.
As marketers, we know that brands carry a unique responsibility in the culture where they exist, because they are active participants in it; and as such, have the power to set the tone, provide the example, and inspire all to do better.
Innovation should be a top priority for every organization, and today I want to shine a light on one of the most innovative and creative leaders in business history, Walt Disney. Could you learn anything from Disney? Nike CEO Phil Knight thought so, and while I was the Director of Brand Planning and Marketing Insights at Nike, he directed me to study Disney’s business practices to see if we could discover anything of use to...
Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference.
