Managing Brand Perceptions
May 15, 20194 min
The word ‘branding’ no longer properly describes what practitioners of branding mean today. Nor does it describe what they want the word to stand for.
Home2019
May 2019 - Page 3 of 5 - Branding Strategy Insider
Linking Purpose And Profit In Private Equity
May 14, 20195 min
At the 2019 World Economic Forum in Davos, Larry Fink, Chairman and CEO of BlackRock, published his annual letter to CEOs. The letter was titled ‘Purpose & Profit’ and it reinforced the idea that BlackRock are serious about changing the type of businesses they invest in.
Beware Of Fracturing Your Brand Culture
May 13, 20193 min
Delta Air Lines is rated the #1 US airline, according to the 29th annual Airline Quality Rating (AQR) study conducted by Wichita State University and Embry-Riddle. So, it’s a bit surprising that a top brand would gamble with its most valuable asset: the employees that make the brand possible.
How Brand Codes And Narratives Can Deceive Us
May 10, 201910 min
Facebook rolled out a new updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why?
How Behavioral Science Powers Brand Choice
May 9, 20193 min
Behavioral science is currently one of the hottest topics in marketing. This attention isn’t undeserved; if anything, we should devote more of our time and energy to the subject.