Half Of Customer Happiness Is Surprise
May 8, 20194 min
When we think of happiness, and what generates it, we often look at the event that brought happiness in isolation.
NEW THINKING
Home2019
May 2019 - Page 4 of 5 - Branding Strategy Insider
How Brands Must Shift To Engage Generation Z
May 7, 20195 min
The year 1997 was an eventful one in global history.
How Brands Can Join The Conversation Via GIF’s
May 6, 20193 min
We live in an age of visual communication.
From Friction To Empathy: A New Branding Model
May 3, 20195 min
Traditional advertising is based on a reach and frequency model, which focuses on how many people brands reach and how frequently they can reach them.
Applying The Boston Matrix To Marketing
May 2, 20193 min
The Boston Matrix, also known as the Growth-Share Matrix, made famous by Boston Consulting Group helps you understand the market opportunity, appropriate investment level and messaging style.