Aligning Brand Messaging With Cultural Diversity
August 15, 20183 min
Until fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested.
NEW THINKING
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August 2018 - Page 3 of 5 - Branding Strategy Insider
Managing The Brand Licensing Ecosystem
August 14, 20184 min
If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. This test implies that a person can identify an unknown subject by observing that subject’s habitual characteristics.
Two Paths, One Brand Journey
August 13, 20182 min
Two pathways guide the trajectory of brands. The most successful find their strength at the intersection of the two.
Synching The Customer Journey With Brand Value
August 10, 20184 min
The battle for consumers’ hearts, minds and wallets won’t be won in R&D labs.
Innovating Brand Loyalty Programs
August 9, 20186 min
Never forget that the digital revolution is changing the way customers buy and the way brands sell.