5 Emerging Brand Trends For 2019
August 22, 20184 min
Very soon the days will sprint past December and into 2019.
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August 2018 - Page 2 of 5 - Branding Strategy Insider
Why Consumers Favor User Generated Content
August 21, 20182 min
Doritos’ hugely successful “Crash the Super Bowl” ad campaign that ran for 10 Super Bowls probably contributed to sleepless nights for many advertising executives who feared for their jobs.
Converting False Customer Claims To Brand Insight
August 20, 20184 min
David Ogilvy famously said, “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” This skepticism towards claimed data is shared by most social psychologists.
Building Brands With Customer Driven Innovation
August 17, 20184 min
When the founder of the beauty website Into the Gloss decided to create a new cosmetics line, she didn’t contact vendors or post ads to entice new buyers. Instead she created an Instagram account —@glossier— and waited for suggestions to flood in.
Where Brands Fail In Online Advertising
August 16, 20183 min
According to Statista, user penetration for ad blocking in the US grew 3% between 2017 and 2018 to reach 30.1%.