Co-Creation - Branding Strategy Insider

Co-creation is a smart move for marketers looking to gain insight into how to better position their brand or improve their brand experience.
Customer Co-Creation For Higher Brand Value

Microsoft had a tough year in 2012. According to Millward Brown’s BrandZ™ ranking of the 100 most valuable global brands, the company saw their brand value drop 9% between May 2012 and 2013. It appears that Microsoft changed too much, too soon when they launched their new operating system, Windows 8. And with that they alienated a large number of potential users.

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