Co-Creation - Page 2 of 2 - Branding Strategy Insider

Co-creation is a smart move for marketers looking to gain insight into how to better position their brand or improve their brand experience.
Brand Strategy And Co-Creation Workshops

There’s clearly excitement in the research and advertising world when it comes to the social media power of online co-creation. In fact, over the past decade online crowdsourcing and communities have become an important concept in social media marketing. They’ve given consumers a direct voice into decision-making and have increased their engagement with the brand. In a world where advertising is now a “one-to-one-to-many” proposition, this is an important contribution.

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