5 Keys To Brand Positioning Implementation
August 8, 20188 min
Strong brands make credible, relevant, and distinctive brand promises. Even more importantly, they fulfill these every day.
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August 2018 - Page 4 of 5 - Branding Strategy Insider
The Challenging Combination Of Brand And Founder
August 7, 20184 min
We live in a hyper 24-hour news cycle and social media feed of opinion, reaction, ratings, retribution and results.
3 Mistakes Brands Make About Human Behavior
August 6, 20185 min
Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to behavior change.
Privacy: The Next Great Brand Differentiator?
August 3, 20183 min
For those of us that regularly play in the digital space, we’ve known that for a large part, online privacy is often an illusion.
The Rise Of Sacred Brands And Experiences
August 2, 20186 min
Traditional marketing communications erected a big wall between what anthropologists term Sacred vs. Profane.